Saturday, February 21, 2015

A Tale of Two Logos

:: mosaic @ PSU ::

Way back in the 1990s, when the Internet, and the graphical web especially, were novelties, I was encouraged to discover the National Council of Teachers of Mathematics (NCTM) was already using the IVM (Bell's Kite) for a logo, something on which Fuller had briefly (in geological terms) held a patent.

nctm

I started leveraging this fact, only to find out later the NCTM legal team advised taking more control of the logo and rebranding as something more slippery:  an infinity symbol, more mysterious, more alluring (or whatever cosmetic concerns).  Bucky's name:  sliced out of the picture.

Fast forward to yesterday and I learn the IMU (International Mathematical Union) has a new logo.  These are top mathematicians, not just high school teachers, and they overtly mention Bucky Fuller in their video about how their logo was conceived.


Now that shows the difference in caliber, between bona fide mathematicians, not afraid to acknowledge their influences, and lawyers, afraid of losing control but not really having any in the first place.